TekSynap, a high-tech company based in Reston, Virginia, is looking to hire a Marketing Specialist to join their team. They are seeking a skilled and dynamic individual with experience in integrated marketing campaigns and a strategic mindset. The ideal candidate will be able to create engaging digital content, conduct UI/UX audits, and collaborate with cross-functional teams. The Marketing Specialist will also be responsible for monitoring campaign performance and optimizing ROI. This position offers a competitive benefits package and the opportunity to work in a fast-growing and innovative company.
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Responsibilities & Qualifications
Design branded digital content
As a Marketing Specialist at TekSynap, one of your primary responsibilities will be to design branded digital content for various platforms including websites, mobile devices, and social media. Your designs should be user-friendly, engaging, accessible, and easy to navigate.
Conduct comprehensive UI/UX and content audits
Another important duty of the Marketing Specialist is to conduct comprehensive UI/UX and content audits of the TekSynap website in collaboration with team leads and the marketing department. This involves implementing incremental enhancements in visuals and design systems on a monthly basis.
Collaborate with other designers and cross-functional team members
The Marketing Specialist will also collaborate with other designers and cross-functional team members to make informed design decisions. This collaboration will involve leveraging both qualitative and quantitative data to ensure that the designs meet the desired objectives.
Work within established brand guidelines
To maintain brand consistency, the Marketing Specialist will need to work within established brand guidelines. This includes creating layouts that reinforce the brand’s voice through its visual touchpoints.
Craft compelling ad copy and extensions
Crafting compelling ad copy and extensions for various marketing campaigns is another key responsibility of the Marketing Specialist. Your copy should be persuasive and effectively communicate the campaign’s message to the target audience.
Proactively bring new campaign ideas
The Marketing Specialist is expected to proactively bring new campaign ideas and tactical execution strategies to the internal Marketing team leads. This demonstrates creativity and a proactive approach to achieving marketing goals.
Monitor and report on the performance of assigned campaigns
To ensure the effectiveness of the marketing campaigns, the Marketing Specialist will need to monitor and report on the performance of assigned campaigns. This will involve analyzing data across digital platforms to optimize ROI.
Develop cross-channel marketing strategies
The Marketing Specialist will play a crucial role in developing cross-channel marketing strategies to achieve corporate key performance indicators (KPIs) such as cost per acquisition (CPA) and return on ad spend (ROAS).
Incorporate stakeholder feedback
To continuously improve the marketing campaigns, the Marketing Specialist will need to incorporate stakeholder feedback. This involves refining campaign strategies and introducing new, effective ideas as needed.
Assist executive leadership team with marketing events
When necessary, the Marketing Specialist will provide assistance to the executive leadership team with marketing events. This may include organizing and coordinating the logistics for these events.
Bachelors degree in Marketing, Graphic Design, Computer Science, Communications or equivalent experience
To qualify for the position of Marketing Specialist at TekSynap, you will need to have a bachelor’s degree in Marketing, Graphic Design, Computer Science, Communications, or equivalent experience. This educational background will provide you with the necessary knowledge and skills to excel in the role.
Minimum 1 years of professional work experience
In addition to the educational requirements, a minimum of 1 year of professional work experience in a media, marketing, or communications role is required. This experience will demonstrate your ability to apply your knowledge in a professional setting.
Comprehensive knowledge of Adobe Creative Cloud Suite
As a Marketing Specialist, you will be expected to have comprehensive knowledge of the Adobe Creative Cloud Suite. This includes proficiency in software such as Photoshop, Illustrator, InDesign, and After Effects. These tools will be essential for creating visually engaging digital content.
Proficient in Microsoft Office applications
Proficiency in Microsoft Office applications is another requirement for the Marketing Specialist position. This includes being proficient in software such as Word, Excel, and PowerPoint, which are commonly used for creating documents, spreadsheets, and presentations.
Dedicated space for a home office
To effectively carry out the responsibilities of the role, it is important for the Marketing Specialist to have a dedicated space for a home office. This dedicated space should include reliable internet and phone service to ensure seamless communication and workflow.
Current certifications in Google Ads Search, Microsoft Advertising, and Google Analytics
The Marketing Specialist should possess current certifications in Google Ads Search, Microsoft Advertising, and Google Analytics. These certifications demonstrate your proficiency in these platforms and your ability to leverage their features for successful marketing campaigns.
Proficiency in Google Ads Editor and Microsoft Advertising Editor
Proficiency in Google Ads Editor and Microsoft Advertising Editor is also required for the Marketing Specialist role. These tools will be essential for making account optimizations and efficiently managing marketing campaigns.
In-depth experience with Google Analytics
To effectively monitor and analyze the performance of marketing campaigns, the Marketing Specialist should have in-depth experience with Google Analytics. This includes setting up goals, implementing conversion tracking, and generating comprehensive reports.
Overview
Seeking a Marketing Specialist to join the team
TekSynap is currently seeking a highly skilled and dynamic Marketing Specialist to join their team. As a fast-growing high-tech company, TekSynap values individuals with a strategic mindset and the ability to execute integrated marketing campaigns that drive measurable results. If you have a passion for creating engaging digital content and a proven track record in optimizing user experience, this role may be a great fit for you.
TekSynap is a fast growing high-tech company
TekSynap is a fast-growing high-tech company that understands the importance of technology in today’s world. With a comprehensive and well-planned information management environment, TekSynap aims to utilize the best that information technology offers to meet the business needs of their Federal Government customers.
Offering competitive benefits package
As an employer, TekSynap strives to provide their full-time employees with a competitive benefits package. This package includes health, dental, and vision insurance, a 401K plan, life insurance, short-term and long-term disability plans, vacation time, and holidays. TekSynap values the well-being of their employees and recognizes the importance of providing comprehensive benefits.
The safety and health of our employees is a priority
At TekSynap, the safety and health of their employees is of the utmost importance. They prioritize compliance with vaccination requirements mandated by contracts, applicable laws, or regulations. TekSynap is committed to creating a safe and healthy work environment for their employees.
Applying to a role at TekSynap implies consent to receive text messages
By applying to a role at TekSynap, applicants are providing consent to receive text messages regarding their interview and employment status. This allows TekSynap to conveniently communicate with applicants throughout the hiring process. Applicants have the option to opt-out of text messaging at any time by responding “STOP”.
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WORK ENVIRONMENT AND PHYSICAL DEMANDS
Description of work environment
The work environment at TekSynap is a combination of office and remote work. As a Marketing Specialist, you will be required to support 1-2 days in the office and external events. This hybrid work environment allows for flexibility while still meeting the needs of the program and contracts.
Physical demands of the job
The physical demands of the Marketing Specialist role at TekSynap include using hands to handle, feel, and touch; reaching with hands and arms; talking and hearing. Additionally, the role may involve standing, walking, sitting, climbing or balancing, and stooping, kneeling, crouching, or crawling. Lifting up to 10 pounds is regularly required, while lifting up to 25 pounds and occasionally up to 50 pounds may be necessary. The role also requires good vision, including close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
WORK AUTHORIZATION/SECURITY CLEARANCE
Legal right to work in the United States
To be eligible for the Marketing Specialist role at TekSynap, you must have the legal right to work in the United States. This includes having the necessary work authorization and security clearance, as required by the position.
OTHER DUTIES
This job description does not cover all responsibilities
It is important to note that this job description does not cover all the responsibilities associated with the Marketing Specialist role. The role may involve additional duties, responsibilities, and activities that can change at any time with or without notice.
Duties, responsibilities, and activities may change at any time
As the needs of the company evolve, the duties, responsibilities, and activities of the Marketing Specialist role may also change. Flexibility and adaptability to these changes are essential for success in the position.
EQUAL EMPLOYMENT OPPORTUNITY
Employment decisions based on merit
TekSynap is committed to providing equal employment and advancement opportunities to all individuals. Employment decisions at TekSynap are based on merit, qualifications, and abilities. Individuals are assessed based on their skills and capabilities to ensure fair and unbiased employment practices.
TekSynap does not discriminate
TekSynap does not discriminate against any person because of race, color, creed, religion, sex, national origin, disability, age, genetic information, or any other protected characteristic. All terms, conditions, and privileges of employment, as well as the use of company facilities, participation in company-sponsored activities, and employment actions such as promotions, compensation, benefits, and termination, are free from discrimination.
TekSynap
Seeking a Marketing Specialist to join the team
TekSynap is actively seeking a Marketing Specialist to join their team. If you are a talented marketing professional with a passion for creating engaging digital content and optimizing user experience, this could be the opportunity for you. TekSynap values individuals who can contribute to integrated marketing campaigns and drive measurable results.
Offering competitive benefits package
As an employer, TekSynap recognizes the importance of providing a competitive benefits package to attract and retain top talent. They offer a comprehensive benefits package to their full-time employees, which includes health, dental, and vision insurance, a 401K plan, life insurance, short-term and long-term disability plans, vacation time, and holidays. TekSynap is committed to supporting the well-being of their employees.
Visit us at www.TekSynap.com
For more information about TekSynap and the Marketing Specialist role, visit their website at www.TekSynap.com. The website provides valuable insights into the company’s mission, values, and culture. It is also a great resource for potential applicants to learn more about the organization and the opportunities available.
TECHNOLOGY PROFESSIONALS
Job listing in Reston, VA
In addition to the Marketing Specialist role, TekSynap is also seeking technology professionals for various positions in Reston, VA. If you are a technology professional looking for new opportunities, consider exploring the job listings on TekSynap’s website. Reston, VA is known as a hub for technology companies, making it an ideal location for technology professionals.
SAFe Program Consultant
Job listing in Reston, Virginia
TekSynap is currently seeking a SAFe Program Consultant for a position in Reston, Virginia. If you have experience as a SAFe Program Consultant and are looking for new opportunities, this job listing may be of interest to you. Reston, Virginia offers a dynamic and innovative environment for professionals in the technology industry.
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About us
The “About us” section provides an overview of TekSynap, including their mission, values, and key information about the company. This section is a great resource for learning more about the organization and their goals.
Contact us
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Help
The “Help” section provides assistance to website visitors who may have questions or need guidance while navigating the TekSynap website. This section ensures that individuals can easily find the information they need.
Fraud
The “Fraud” section provides information about potential fraudulent activities and how to report them. This section is essential for ensuring the security and integrity of the website and protecting visitors from fraudulent activities.
Terms of Sale
The “Terms of Sale” section outlines the terms and conditions that govern the sale of products or services by TekSynap. This section is relevant for individuals who are interested in purchasing products or services from the company.
Top Workplaces 2021
The “Top Workplaces 2021” section highlights TekSynap’s recognition as a top workplace. This section provides valuable information about the company’s commitment to creating a positive and rewarding work environment.
Star Nurses Finalists
The “Star Nurses Finalists” section showcases TekSynap’s recognition of outstanding nurses. This section demonstrates the company’s appreciation for the contributions of nurses and highlights their dedication to excellence in healthcare.
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