TruStage, a leading insurance company, is currently seeking a Creative Manager – OmniChannel Marketing to join their team in Madison, WI. The primary focus of this role is to support the Direct to Consumer business by developing and implementing creative strategies for omnichannel marketing. The Creative Manager will lead a team of marketing professionals in the execution of the creative plan, ensuring consistency of brand and messaging across various online and offline marketing channels. The successful candidate will have at least 5 years of experience in marketing, with a strong emphasis on end-to-end consumer creative design and content development. They will also possess previous thought leadership experience in the omnichannel marketing space. This is an exciting opportunity to contribute to the growth and success of a dynamic organization in the highly regulated insurance industry.
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Job Description
The Creative Manager – OmniChannel Marketing at TruStage is responsible for leading and managing a team of marketing professionals to execute the creative strategy and plan for end-to-end omnichannel marketing. This role will be responsible for overseeing the development of unique and innovative creative concepts and design strategies across various marketing channels, including email, direct mail, digital, and other lead generation materials. The Creative Manager will collaborate with internal stakeholders to ensure consistency of brand messaging and will be involved in business planning, new product development, segmentation, positioning, value propositions, promotion plans, and results reporting.
Job Purpose
The primary purpose of the Creative Manager – OmniChannel Marketing role is to manage, lead, and develop a team of marketing professionals to ensure successful project execution of the creative strategy and plan for omnichannel marketing. By overseeing the creative development process and collaborating with internal stakeholders, the Creative Manager will drive the development of unique and innovative creative concepts and design strategies that effectively communicate the brand’s message and resonate with target consumers. Additionally, the Creative Manager will be responsible for managing marketing support processes, leveraging marketing and content management systems, and developing relationships with business leaders to understand their needs and refine tactics to meet business and marketing goals.
Job Responsibilities
- Lead a team of marketing professionals in the development and implementation of unique, creative, and innovative creative concepts and design strategies across various marketing channels.
- Write creative briefs and assign and lead creative development to ensure high-quality deliverables.
- Present creative concepts and sell direction to clients and management.
- Collaborate with online and offline teams to ensure consistency of brand and messaging.
- Manage marketing support processes, including brand operations and creative review processes.
- Develop and implement processes to leverage marketing, content management, print, and digital asset management systems to meet marketing objectives and gain efficiency.
- Collaborate and consult with peers, senior managers, and other key stakeholders to determine external resource needs and refine tactics to meet business and marketing goals.
- Develop relationships with business leaders to understand their needs, gauge satisfaction, and make improvements.
- Manage marketing program budget and project resources according to plan.
- Participate in customer and competitive research and analysis projects, applying insights to marketing strategy.
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Job Requirements
To qualify for the Creative Manager – OmniChannel Marketing position, candidates must have a bachelor’s degree in Marketing, Business Administration, Insurance, or a related field. In addition, candidates should have at least 5 years of relevant experience in marketing, with an emphasis on the development of end-to-end consumer creative design and content. Previous experience in thought leadership in the omnichannel marketing space is preferred.
Candidates should demonstrate the ability to understand and interpret brand needs and develop innovative, result-oriented media solutions to address those needs. Previous leadership experience and the ability to conceptualize with writers, designers, and clients to produce powerful creative solutions in a financial services (or related) environment is essential. Experience in a highly regulated industry and working relationships with compliance and legal departments is a plus.
Other qualifications include:
- Demonstrated ability to effectively develop, manage, and execute strategic marketing plans and budgets.
- Experience in collecting data, creating action plans, and implementing process changes.
- Proven experience in planning, managing, and directing employees and/or external vendors.
- Effective communication, interpersonal, relationship-building, and customer service skills.
Experience
Candidates for the Creative Manager – OmniChannel Marketing position should have at least 5 years of relevant experience in marketing, with a focus on the development of end-to-end consumer creative design and content. Experience in thought leadership in the omnichannel marketing space is preferred. Candidates should have previous leadership experience and demonstrate the ability to conceptualize with writers, designers, and clients to produce powerful creative solutions in a financial services (or related) environment. Experience in a highly regulated industry and working relationships with compliance and legal departments is a plus.
Skills
To excel in the role of Creative Manager – OmniChannel Marketing, candidates should possess the following skills:
- Creative problem-solving: The ability to think outside the box and develop innovative solutions to marketing challenges.
- Leadership: The ability to lead and inspire a team of marketing professionals to achieve business and marketing goals.
- Brand management: The ability to understand and interpret brand needs and develop creative strategies that effectively communicate the brand’s message.
- Project management: The ability to effectively manage projects, budgets, and resources to ensure successful project execution.
- Communication: Strong verbal and written communication skills to effectively communicate creative concepts to clients and management.
- Interpersonal skills: The ability to collaborate and consult with peers, senior managers, and key stakeholders to refine tactics and meet business and marketing goals.
- Analytical skills: The ability to collect and analyze data, apply insights to marketing strategy, and make data-driven decisions.
- Relationship building: The ability to develop and maintain relationships with business leaders and key stakeholders to understand their needs and make improvements.
Responsibilities
The Creative Manager – OmniChannel Marketing is responsible for leading and managing a team of marketing professionals to execute the creative strategy and plan for omnichannel marketing. This includes the development and implementation of unique and innovative creative concepts and design strategies across various marketing channels, as well as collaborating with internal stakeholders to ensure consistency of brand messaging. The Creative Manager is also responsible for managing marketing support processes, leveraging marketing and content management systems, and developing relationships with business leaders to understand their needs and refine tactics to meet business and marketing goals.
Education
To qualify for the Creative Manager – OmniChannel Marketing position, candidates must have a bachelor’s degree in Marketing, Business Administration, Insurance, or a related field.
Apply Now
To apply for the Creative Manager – OmniChannel Marketing position at TruStage, please submit your application through the designated application portal.
