SPARK, a company based in Tampa, FL, is currently seeking a Senior Designer (Branding) to join their creative team. The Senior Designer will play a crucial role in building brands and brand systems, while also contributing to campaigns when necessary. With a focus on strategy, the Senior Designer will create design solutions that are closely aligned with the company’s goals. Additionally, the Senior Designer will be responsible for developing insights-driven, conceptually strong, and visually inspiring creative solutions. This role requires a strong understanding of design principles, as well as expertise in typography, color, shape, and photography. The ideal candidate will have 3-6 years of experience in a similar role and a portfolio that demonstrates strong branding skills. This position is open to both on-site and remote applicants.
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Job Description
The Senior Designer (Branding) role at SPARK in Tampa, FL is responsible for leading the creative team and owning key pieces in building brands and brand systems. This position requires the ability to contribute to campaigns when needed, refine executions, and expand creative vision through exploration and technical expertise. The Senior Designer will play a crucial role in creating national-level work and ensuring that design solutions are strongly connected to strategy.
Role
Strategy
The Senior Designer (Branding) will be responsible for creating design solutions that are closely aligned with the overall strategy of the brand. By understanding the brand’s goals and target audience, the designer will be able to develop innovative and effective design concepts that drive results.
Integrated Approach
The Senior Designer will seamlessly extend ideas to a variety of different media formats and brand applications. This involves thinking beyond design and demonstrating an understanding of how verbal elements compliment creative solutions. By integrating various aspects of the brand, the designer will ensure a cohesive and consistent visual identity.
Concept
Concept development is a key aspect of the Senior Designer’s role. They will be responsible for creating creative solutions that are insight-driven, conceptually strong, and visually inspiring. By staying up-to-date with current design trends and market research, the designer will be able to deliver innovative and impactful design concepts.
Refine/Evolution
The Senior Designer will refine design executions to expand the creative vision of the brand. This involves vast exploration and technical expertise. By continuously refining and evolving design concepts, the designer will ensure that the brand stays ahead of the competition and maintains a fresh and modern visual identity.
Execution
Attention to detail and oversight are crucial in the execution phase. The Senior Designer will ensure that all design files and deliverables are completed on time, align with the brand guidelines, and meet the required specifications. This involves working closely with the creative team and managing the design process from conception to final delivery.
Presentation
The Senior Designer will not only share ideas internally but also inspire others. They will own key segments in client presentations and pitches, effectively communicating the design concepts and strategies behind the brand. This requires strong presentation skills and the ability to articulate design decisions to both internal and external stakeholders.
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Experience
The ideal candidate for the Senior Designer (Branding) role at SPARK will have 3-6 years of experience in a similar role at an in-house, brand, or advertising agency. They should possess strong branding skills as displayed in their portfolio, with a proven track record of working with regional and national clients. Expert knowledge of design principles for typography, shape, color, and photography is essential. Additionally, the designer should have expertise in file and presentation preparation, including mastery of text editor programs such as Word, Pages, and Keynote. Proficiency in Adobe Creative Cloud, including Illustrator, InDesign, and Photoshop, is a requirement. Experience in illustration, photo retouching, motion graphics, front-end development, or 3D is a plus. A Bachelor’s Degree in Graphic Design or a similar field is required.
Education
The Senior Designer (Branding) role at SPARK requires a Bachelor’s Degree in Graphic Design or a similar field. This educational background provides the necessary foundation in design principles, visual communication, and creative problem-solving. It demonstrates a commitment to continuous learning and professional growth in the field of graphic design.
Remote Work
This role at SPARK is fully remote, offering the flexibility to work from anywhere. The company does have an office in the Tampa area, but on-site work is not required. This remote work arrangement allows for a more flexible and tailored work-life balance, accommodating the needs and preferences of the Senior Designer.
Company Overview
SPARK is a design-driven company that helps brands discover and live their truth. They believe that every little thing a brand does matters, from how they look to what they say and do. By looking inward and finding their authentic truth, brands can create a burning passion that transforms both their internal culture and external perception. SPARK works with clients worldwide to create meaningful and impactful design solutions.
Hiring Tools
To find exceptional talent, SPARK uses Coroflot, a platform for hiring designers. Coroflot connects design-driven companies with talented designers seeking job opportunities and projects. It provides a network of creative professionals, allowing companies to discover and recruit top talent. SPARK utilizes Coroflot’s job posting feature to attract experienced and qualified designers for their Senior Designer (Branding) role.
In conclusion, the Senior Designer (Branding) role at SPARK offers an exciting opportunity to lead on the creative team and contribute to building brands and brand systems. This role requires a strategic mindset, strong branding skills, expert knowledge of design principles, and proficiency in Adobe Creative Cloud. The Senior Designer will have the chance to refine design executions, explore new creative visions, and deliver national-level work. With the flexibility of remote work and the support of hiring tools like Coroflot, SPARK is actively seeking qualified candidates for this important position.
