Go-to-Market Data Analyst

Meet Instinct 👋

Instinct Science is an animal health software company that helps the world’s leading veterinary practices enhance patient care, improve staff efficiency, and minimize burnout. Our easy-to-use platform acts as the nerve center for veterinarians, veterinary nurses, and support staff alike, fostering seamless collaboration across teams. With our January 2024 acquisition of VetMedux, a trusted education and point-of-care information company for veterinarians, Instinct has strengthened our commitment to delivering the mission-critical tools veterinary practices need to care for their patients at the highest level and with the best outcomes!

This job, and the team at Instinct, is remote.

We’re fueled by compassion! Our team, our customers, and their patients and animal owners matter immensely to us. We put the Customer First; Act with Grace, Not Teeth; Do the Right Things for the Right Reasons; and know that Excellence is in our DNA. 

If these values speak to you, you might be a good fit for our Go-to-Market Data Analyst! 

A Sneak Peek of Your Role 🔭 

The Go-to-Market Data Analyst will support key cross-functional initiatives by providing actionable insights that improve marketing effectiveness, enhance sales performance, increase customer retention, and drive business growth. This is a critical role that requires strong analytical skills and an understanding of the full customer journey with an emphasis on the marketing funnel and attribution tracking. The Go-to-Market Data Analyst will be the driving force for guiding strategic business decisions within the go-to-market team of marketing, sales, and customer success.

What You’ll Do 🐱‍💻

• Analyze the performance of marketing campaigns and measure their effectiveness across various channels.
• Provide insights into the full customer journey, from awareness to conversion, identifying bottlenecks and optimization opportunities.
• Track and report on marketing attribution to understand how different touchpoints contribute to conversions and sales.
• Monitor sales pipeline health, track deal velocity, and report on key metrics to inform sales strategies and resource allocation. 
• Analyze customer usage data to flag potential upsell opportunities, product adoption issues, and churn risks.
• Work with Marketing, Sales, and Customer Success teams to ensure alignment on key metrics and to support strategic-decision making based on data insights provided.

Who You Are 🐱‍💻

• Must Haves:
  • Self-starter, resourceful, problem-solver with outstanding attention to detail. 
  • Excellent collaboration skills, working across multiple stakeholders and departments.
  • Ability to analyze, synthesize and leverage complex data sets into clear, actionable insights that drive business decisions.
  • Strong communication skills with the ability to present data insights to both technical and non-technical stakeholders.
  • Ability to present key data in alignment with the overall strategy.
  • Understanding of multiple data-housing systems and how to extract and aggregate the most important data points from each to build a story. 
  • Experience in translating data into business value by proactively identifying business gaps, potential red flags, or actions leading to success.
  • High level of proficiency in data analysis tools (e.g., Excel, SQL, Tableau, Google Analytics, or similar tools).
• Nice-to-Haves:
  • 3+ years of experience in data analysis within a go-to-market organization, with a focus on marketing operations.
  • Familiarity with sales pipeline management and understanding key performance indicators (KPIs) related to sales velocity, conversion rates, and pipeline health.
  • Experience with marketing analytics and reporting platforms (e.g., HubSpot, Marketo, Salesforce).

How Instinct will Care about YOU 🌞

• We offer a supportive and caring work environment.
• We are transparent, open, honest, and empathic, both internally and externally.
• We pay our team well. 
• We offer medical, dental and vision benefits and 401K with match.
• We give our team owner-like flexibility over work and time-off, including time to innovate and Slow Fridays.
• We offer a generous stipend that can be used for almost anything to allow you to bring your best self to work.
• We offer a rewarding employee stock plan so that you share in our success.
• We provide all-expense-paid time throughout the year together, including at our annual retreat.

Base Compensation range for this role is $100,000  - $120,000 

Instinct is an equal opportunity employer committed to equality and providing a pleasant work environment free from harassment or discrimination in any form. All employees will be treated equally without regard to race, color, religion, sex, sexual orientation, gender identity, family or parental status, national origin, ancestry, veteran, or disability status.

If you require accommodations throughout any part of the pre-employment process, please contact our People team at [email protected]