Job Brief:
We bring unrivaled audience insights and accountability to the influencer space, along with thoughtful, creative storytelling to power the most effective and memorable social content.
Responsibilities:
- Write compelling copy for marketing materials including: website, email, product, and advertising
- Create well-written content that is SEO-friendly and optimized for conversion
- Collaborate with the Product Marketing team to execute on GTM strategies for product launches, as well as on lifecycle marketing initiatives
- Develop key messaging strategies and brand tone for B2C content pieces including blog posts, social media captions, white papers, and newsletters
- Produce landing pages with engaging content and gripping CTAs to aid in conversion
- Stay on top of trends in influencer marketing, social media, creator economy, and pop culture
- Analyze performance metrics to help refine and iterate on creative strategies
Skills Required:
- Bachelor’s degree in marketing, communications, journalism, English, or a related field
- Exceptional editorial, proofreading, and copywriting skills
- Experience with social media and content marketing
- Experience in the creator economy or entertainment industry preferred
- Passion for writing, and a portfolio of past work
- Strong written, verbal, and interpersonal communication skills
- Experience with SEO copywriting best practices and keyword search