Innovations in Wallcoverings, a renowned company based in New York City, is currently seeking a talented Digital Media Coordinator to join their Marketing Department. The successful candidate will be responsible for assisting with the development and execution of marketing plans for the company’s website, social media platforms, and email campaigns. This role requires a creative individual with a background in the design industry. The Digital Media Coordinator will work closely with the Marketing Manager and will be responsible for managing website content, social media accounts, and email newsletters. Additionally, they will assist with tradeshows and photoshoots. This is an exciting opportunity to join a design-driven company and make a significant impact on their digital marketing efforts.
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Essential Duties and Responsibilities
Manage all content for the website
The Digital Media Coordinator will be responsible for managing all content for the company website. This includes ensuring the accuracy and relevance of product information, maintaining consistent branding, and updating imagery as needed. They will collaborate with the web developer to implement new features and design changes to enhance the website’s functionality and user experience.
Work on implementing new website features and design with web developer
In collaboration with the web developer, the Digital Media Coordinator will identify opportunities for improving the website’s features and design. They will work together to implement these changes, ensuring that the website remains visually appealing, user-friendly, and aligned with the company’s brand identity.
Update and maintain website imagery and product content
The Digital Media Coordinator will be responsible for updating and maintaining the imagery and product content on the company website. This includes ensuring that all images are of high quality, properly formatted, and accurately represent the products. They will also review and update product descriptions, specifications, and pricing information as needed.
Add new products to the website
As new products are introduced, the Digital Media Coordinator will be responsible for adding them to the company website. This includes gathering all relevant product information, including descriptions, specifications, and images, and ensuring that it is accurately reflected on the website. They will also collaborate with the marketing team to create compelling product descriptions and highlight key features and benefits.
Maintain and update client installations for website
The Digital Media Coordinator will ensure that client installations are accurately represented on the website. This may involve coordinating with clients to gather installation photos, project details, and testimonials, and adding them to the appropriate sections of the website. They will also regularly review and update these installations to ensure that the information remains current and relevant.
Update and add press coverage, catalogs, videos, news, etc to website as needed
The Digital Media Coordinator will be responsible for updating and adding various types of content to the company website. This may include press coverage, catalogs, videos, news articles, and other relevant materials. They will ensure that this content is organized, easily accessible, and aligned with the company’s brand image and messaging.
Monthly report and review of website analytics
On a monthly basis, the Digital Media Coordinator will compile and review website analytics. This includes tracking metrics such as website traffic, page views, bounce rate, and conversion rates. They will analyze this data to identify trends, areas for improvement, and opportunities for website growth. They will also prepare a comprehensive report to share with the marketing team and other stakeholders.
Keep marketing database up to date
The Digital Media Coordinator will be responsible for maintaining and updating the marketing database. This includes managing contact information, segmenting the database for targeted marketing campaigns, and ensuring data accuracy and integrity. They may also collaborate with the marketing team to implement strategies for growing the database and increasing engagement with subscribers.
Social Media Management
Management of accounts for all social media platforms (Instagram, Facebook, Pinterest, and LinkedIn)
The Digital Media Coordinator will oversee the management of the company’s social media accounts. This includes platforms such as Instagram, Facebook, Pinterest, and LinkedIn. They will be responsible for creating and curating engaging content, scheduling posts, monitoring engagement and interactions, and managing follower growth.
Community management for all platforms
The Digital Media Coordinator will actively engage with the company’s social media community. They will respond to comments, messages, and inquiries in a timely and professional manner. They will also proactively initiate conversations, ask questions, and encourage user-generated content to foster a sense of community and brand loyalty.
Coordinate schedules and posting of content across all platforms
To ensure consistent and effective social media presence, the Digital Media Coordinator will coordinate schedules and posting of content across all platforms. They will create a content calendar, plan and schedule posts in advance, and ensure that content is distributed evenly and strategically across different platforms. They will work closely with the marketing and design teams to align social media content with overall marketing strategies and campaigns.
Ensure consistent brand imagery and message is maintained across all platforms
As the custodian of the company’s brand image, the Digital Media Coordinator will ensure consistent branding across all social media platforms. They will ensure that imagery, tone of voice, messaging, and design elements are aligned with the company’s brand identity and guidelines. They will also review and approve user-generated content to ensure that it maintains the desired brand image.
Grow and develop following and engagement
The Digital Media Coordinator will be responsible for growing and developing the company’s social media following and engagement. They will implement strategies to attract new followers, increase engagement rates, and foster a loyal community. This may include collaborations with influencers, partnerships with other brands, and targeted advertising campaigns.
Source client installation photos posted to social media for our use
To showcase the company’s products and installations, the Digital Media Coordinator will actively source client installation photos posted on social media. They will reach out to clients for permission to use these photos and ensure that proper credits are given. These photos will then be incorporated into the company’s social media content and other marketing materials as appropriate.
Report analytics
On a regular basis, the Digital Media Coordinator will analyze social media analytics to evaluate the effectiveness of social media strategies and campaigns. This includes tracking metrics such as follower growth, engagement rates, reach, and click-through rates. They will use this data to inform future social media strategies and identify areas for improvement.
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Email/Newsletters
Create and send out weekly product newsletters and other emails (company news, invitations, etc) using Mailchimp
The Digital Media Coordinator will be responsible for creating and sending out weekly product newsletters and other emails to the company’s subscribers. This includes developing compelling content, designing visually appealing email templates, and ensuring that emails are targeted, personalized, and optimized for deliverability and engagement. They will utilize email marketing platforms such as Mailchimp to manage email campaigns.
Update and maintain email database
The Digital Media Coordinator will manage and update the company’s email database. This includes segmenting the database for targeted email campaigns, managing subscriber information and preferences, and ensuring data accuracy and compliance with relevant privacy regulations. They will actively seek opportunities to grow the email database and increase subscriber engagement.
Monthly report and review of website analytics
Similar to website analytics, the Digital Media Coordinator will compile and review email analytics on a monthly basis. This includes tracking metrics such as open rates, click-through rates, unsubscribe rates, and conversion rates. They will analyze this data to evaluate the effectiveness of email campaigns, identify opportunities for improvement, and make data-driven decisions for future email marketing strategies.
Tradeshows
Help plan and execute regional tradeshows including BDNY and smaller regional shows
The Digital Media Coordinator will provide support in the planning and execution of regional tradeshows. This may include events such as BDNY (Boutique Design New York) as well as smaller regional shows. They will collaborate with the marketing team to determine booth design, promotional materials, and strategies for attracting and engaging attendees. They may also assist with logistics such as booth setup, product displays, and on-site customer interactions.
Assist on site as needed with local tradeshow booth installation
During regional tradeshows, the Digital Media Coordinator may be required to assist with on-site booth installation. This may involve physical tasks such as assembling and arranging booth components, setting up product displays, and ensuring that the overall booth design is cohesive and visually appealing. They will work closely with the marketing and design teams to bring the company’s brand image to life at tradeshows.
Photoshoots
Help plan and execute seasonal collection photoshoot
The Digital Media Coordinator will play a role in planning and executing seasonal collection photoshoots. They will work closely with the marketing and design teams to determine the vision, theme, and objectives of each photoshoot. They may assist with tasks such as location scouting, model casting, props and wardrobe selection, and coordinating schedules. During the photoshoot, they may also be responsible for capturing product swatches and other behind-the-scenes photographs.
Take photography of product swatches as needed
In addition to assisting with seasonal collection photoshoots, the Digital Media Coordinator will be responsible for photographing product swatches as needed. These photographs will be used for various marketing purposes, including website content, social media posts, and email campaigns. The Digital Media Coordinator will ensure that the product swatches are accurately represented in the photographs and that the images are of high quality.
Take photography for social media of projects, products, etc as needed
To enhance the company’s social media content, the Digital Media Coordinator will take photographs of projects, products, and other relevant subjects as needed. These photographs will be used to showcase the company’s work, highlight product features, and engage with the social media community. The Digital Media Coordinator will ensure that the photographs are visually appealing, on-brand, and aligned with the overall social media strategy.
Scan and format product swatches
In addition to photography, the Digital Media Coordinator will scan and format product swatches. This may include digitally capturing swatch patterns and textures, adjusting the colors and dimensions as needed, and optimizing the images for various marketing materials and platforms.
Work on creating image renders
The Digital Media Coordinator will work on creating image renders to showcase the company’s wallcoverings in different settings and environments. They will use software tools and techniques to digitally create realistic visual representations of the wallcoverings in various design scenarios. These renders will be used for marketing materials, website content, and other promotional purposes.
Job Requirements
Hybrid Schedule, 3-4 days in office per week
The Digital Media Coordinator will be expected to follow a hybrid work schedule, spending 3-4 days in the office per week. This schedule allows for both in-person collaboration and remote work flexibility.
3+ Years of Professional Experience in Digital Marketing, Design Industry experience preferred
The ideal candidate for the Digital Media Coordinator position should have a minimum of 3 years of professional experience in digital marketing. Previous experience in the design industry is preferred, as it provides valuable insights into the target audience and industry trends.
Bachelor’s Degree
A bachelor’s degree is required for the Digital Media Coordinator position. A degree in marketing, digital media, communications, or a related field is preferred.
Excellent communication skills (written and oral) and attention to detail
The Digital Media Coordinator must possess excellent communication skills, both written and oral. They will be responsible for creating engaging content, conveying brand messaging, and interacting with the social media community. Attention to detail is crucial to ensure accurate and high-quality content production.
Strong creative skills, written and visual
Creativity is a key attribute for the Digital Media Coordinator role. They will be responsible for creating content, designing visuals, and developing strategies to engage with the target audience. Strong creative skills, both written and visual, are essential in generating compelling and visually appealing marketing materials.
Excellent organization and time management skills
The Digital Media Coordinator must possess excellent organization and time management skills to effectively manage multiple tasks, meet deadlines, and ensure timely and consistent content delivery. They will be responsible for coordinating schedules, planning photoshoots, and managing various digital marketing initiatives.
Team player, willing to help out with any task on our small team
In a small team environment, it is crucial for the Digital Media Coordinator to be a team player and willing to help out with any task. This may involve collaborating with colleagues from different departments, stepping in to assist with urgent projects, and contributing to the overall success of the team.
Experience or knowledge of the interiors, design, or luxury goods industries
Experience or knowledge of the interiors, design, or luxury goods industries is highly desirable for the Digital Media Coordinator position. Familiarity with industry trends, terminology, and target audience preferences can contribute to the creation of relevant and impactful marketing content.
Must be comfortable working with: -Social Media Management Platforms -Mailchimp -Microsoft Office Suite -Adobe Creative Suite -Website Content/Database Management
The Digital Media Coordinator must be comfortable working with various digital tools and platforms. This includes social media management platforms, such as Instagram, Facebook, Pinterest, and LinkedIn, as well as email marketing platforms such as Mailchimp. Proficiency in the Microsoft Office Suite and Adobe Creative Suite is necessary for content creation, editing, and design. Additionally, experience with website content and database management is essential for maintaining and updating the company website.
About Innovations in Wallcoverings
Crafting inspired wallcoverings
Innovations in Wallcoverings is dedicated to crafting inspired wallcoverings. With a passion for authentic design, the company continuously explores materials, techniques, and textures to create unique wallcoverings that bring new life to interior spaces.
Experimenting with materials, techniques, and textures
At Innovations in Wallcoverings, experimentation is key. The company continually seeks out new materials, techniques, and textures to push the boundaries of wallcoverings. This commitment to innovation ensures that their products stand out in the market and offer a unique visual experience.
Developing unique wallcoverings that enhance interior spaces
Innovations in Wallcoverings takes pride in developing wallcoverings that enhance interior spaces. Their designs are carefully crafted to transform any environment, whether it is a private home or a luxury hotel. The company aims to strike the perfect balance between beauty and purpose in their wallcoverings, adding both aesthetic appeal and functional value to interior design projects.
Striking the perfect balance between beauty and purpose
At Innovations in Wallcoverings, beauty and purpose go hand in hand. The company believes that wallcoverings should not only be visually pleasing but also serve a purpose in enhancing the overall design of a space. Through thoughtful design choices, the company strives to create wallcoverings that seamlessly integrate into any interior concept while adding a touch of elegance.
Family-owned and operated company in SoHo, New York City
Innovations in Wallcoverings is a family-owned and operated company located in the vibrant neighborhood of SoHo in New York City. With nearly 50 years of history, the company has cultivated a strong presence in the design industry, continually delivering high-quality wallcoverings and exceptional customer service.
Coroflot
Connecting design-driven companies with talent
Coroflot is a platform that connects design-driven companies with exceptional talent. By providing a platform for designers to showcase their portfolios and connecting them with job and project opportunities, Coroflot serves as a bridge between companies and talented individuals in the design industry.
Recruiting exceptional designers worldwide
Coroflot’s global reach allows companies to recruit exceptional designers from around the world. Designers can showcase their work and expertise on the platform, providing companies with access to a diverse pool of talent and perspectives.
Offering job and project opportunities
Through Coroflot, companies can offer job and project opportunities to designers. Whether it is a full-time position, freelance gig, or contract project, Coroflot provides a platform for companies to connect with designers who are a perfect fit for their needs.
Providing design industry resources
In addition to connecting companies with designers, Coroflot provides a range of resources for the design industry. These resources may include design articles, career advice, trend reports, and industry insights to support the professional development of designers and promote the growth of the design community.
About Us
Information about Innovations in Wallcoverings, their mission, and history
The “About Us” section provides detailed information about Innovations in Wallcoverings. It introduces the company’s mission, which is to craft inspired wallcoverings that enhance interior spaces. The section also highlights the company’s dedication to experimentation with materials, techniques, and textures in order to develop unique designs. Additionally, readers will find information about the company’s history and its current status as a family-owned and operated business in the heart of SoHo, New York City.
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Browse and apply for the latest design job openings on Coroflot
The “Latest Design Jobs” section showcases the latest design job openings available on Coroflot. Job seekers can browse through the listed job openings and apply directly through the platform. This section aims to connect talented designers with exciting career opportunities in the design industry.
